A student from the MSc in Animal Science at University College Dublin (UCD) has scooped the ‘Communications and Agri-Innovation Award’, sponsored by the Guild of Agricultural Journalists.

Niamh Grimes Dooley completed the module in Communications and Agri-Innovation as part of her level 9 MSc in Animal Science at UCD.

Niamh’s business plan entitled ‘Sustainabull’ was chosen as best in class by entrepreneurs from the student cohort who all pitched a potential solution to an existing issue in animal science.

“As someone deeply passionate about sustainable agriculture, winning this award is an incredible milestone in my journey,” Niamh said.

“I didn’t come from an agricultural background, but my passion for the field grew during my studies in Animal and Crop Production at University College Dublin, where I graduated in 2023.

“I have recently completed my master’s in Animal Science and am currently working as a research assistant at Lyons Farm, focusing on the Systems Herd,” she said.

Niamh’s research was centered around developing a profitable, high-output, grass-based spring milk production system.

“I also have a strong interest in sustainability across the agricultural sector, which inspired my business plan for Sustainabull. This is an educational and certification programme designed to help dairy and beef farmers adopt sustainable and ethical practices, particularly by turning the surplus of Jersey bull calves into a profitable revenue stream. The programme offers a blend of online courses, hands-on workshops, and tailored consultancy, supported by key partnerships with universities, animal welfare organisations, and industry stakeholders.”

Sustainabull’s aim is to empower farmers to improve profitability, enhance animal welfare, and meet growing consumer demand for sustainably produced food.

“I’m excited to continue exploring ways to drive positive change in agriculture,” Niamh added.

Chair of the Guild of Agricultural Journalists, Stella Meehan said: “Niamh’s presentation and project demonstrated her initiative and passion for the sector.

“We were impressed with such a proactive and plausible project to address one of the most topical issues for farmers at the moment. “We were delighted to be able to offer this opportunity for ag students and look forward to Niamh progressing her idea further and communicating a strong message about steps being taken within the sector to improve sustainability.”